An effective information distribution strategy is important for the success of an event, but is there a match between the information distributed by event organisers and the sources used by attendees? This paper integrates supply and demand-side perspectives on the information mix by presenting data from interviews with event managers and a survey of visitors at four events in Wellington, New Zealand. The information mix for events is characterised by the use of multiple channels by both organisers and visitors. There are gaps between the information channels identified as important by organisers and those used by attendees. The significance of previous experience and word of mouth were not fully recognised by organisers, whilst traditional print and broadcast media and the Internet were not utilised by visitors to the extent suggested in interviews with event organisers. Comparisons are also made between the information search behaviour of vat different events, and between local residents and tourists.
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