Events are becoming more and more important for companies as an instrument of marketing communication. The management of events is an interdisciplinary task, addressed in the most diverse fields in practice and in research establishments. Because careful preliminary planning and precise execution are extremely important for events, modeling languages, such as the event-driven process chain (EPC), can contribute greatly to the systematic design of event management systems. Accordingly, this article will make recommendations for an application system and organization design in the form of an EPC reference process model for event management.