Aim & Scope of the Journal
The journal aims to:
- Promote rigorous academic research in event management and event studies
- Encourage interdisciplinary approaches linking tourism, hospitality, sport, culture, and business
- Provide a global forum for scholarly discussion on event theory and practice
- Support innovation and strategic development in the events industry
The journal welcomes submissions in (but not limited to) the following areas:
- Event Planning & Operations
- Event design and logistics
- Risk management and safety
- Event sustainability and environmental impact
- Technology integration in events
- Event Marketing & Consumer Behavior
- Event branding strategies
- Sponsorship and stakeholder engagement
- Visitor experience and satisfaction
- Social media and digital marketing in events
- Tourism & Destination Events
- Festivals and destination marketing
- Mega-events and economic impact
- Cultural and heritage events
- Sport tourism and event tourism
- Corporate & Business Events
- Meetings, Incentives, Conferences & Exhibitions (MICE)
- Trade shows and business expos
- Corporate event strategy
- Social, Cultural & Community Impact
- Community engagement and legacy
- Social inclusion and accessibility
- Event legacy and long-term development
- Emerging Research Areas
- Virtual and hybrid events
- Event analytics and data-driven decision making
- Crisis management in event settings
- Post-pandemic event recovery strategies
